Ploum advises Dartshopper on its acquisition by Waterland Private Equity

Ploum has advised Dartshopper, the leading online specialist in darts products, on its acquisition by Waterland. With this partnership, both parties aim to further accelerate Dartshopper’s international growth and strengthen its position as a global market leader.

Dartshopper, founded in 2014 and based in Veldhoven, has grown into the largest online retailer of darts equipment, offering a wide range of dartboards, darts, and accessories. The company employs 150 people and serves customers in multiple European markets through localized webshops. With a centrally managed organization and logistics operation, Dartshopper efficiently serves its international customer base. Its strong position has been built through an extensive product offering, a data‑driven approach, and a focus on customer experience.

Waterland sees Dartshopper as a strong platform with clear growth opportunities, both organically and through targeted acquisitions. The partnership will focus on further international expansion, strengthening organizational quality, and improving the product and service offering, ensuring customers can rely on an even better shopping experience, a broader assortment, and a high level of service.

Dartshopper will continue to operate independently under the leadership of the current management team. The founders will remain closely involved and will work together with Waterland on the further development of the company.

In the coming years, the focus will be on expanding international presence, strengthening logistical and technological infrastructure, and further improving the customer proposition. With this, Waterland and Dartshopper aim to accelerate the company’s growth and further build on their leading position in the global darts market.

From Ploum, Nick Hessels and Alette Brehm were involved in this transaction.

Read more: Waterland bundelt krachten met Dartshopper voor volgende fase van internationale groei | Waterland