Attorney at law

Arnoud Martens


Arnoud is specialized in advisory work and litigation in matters concerning trademarks, tradenames, design rights and copyrights. Arnoud is a strong litigator. He has handled and coordinated extensive, high profile and major court proceedings (with EU aspects).

Arnoud has as an inexhaustible, top-of-his-mind knowledge of national and EU case law, and is able to translate this knowledge to hands on advice on litigation and out-of-court strategies.


Arnoud graduated from the Radboud University in Nijmegen. In addition, Arnoud spent half a year studying abroad at the University of Iowa. He was admitted to the Dutch bar in 2016, and joined Ploum’s IP team in 2018.

Memberships and additional functions

  • Netherlands Intellectual Property Litigation Attorneys (VIEPA)
  • Benelux association for Trademark- and Design Law (BMM)
  • MARQUES, the European Association of Trade Mark Owners
  • Association Internationale pour la Protection de la Propriété Intellectuelle (AIPPI)
  • Association for Advertising Law (VvRr)


  • Annotatie bij Hoge Raad 8 januari 2021 ECLI:NL:PHR:2020:696 (Infineon / NXP), Intellectuele Eigendom & Reclamerecht 2021/25, p. 247 – 256
  • ‘Merkgebruik door garagehouders: de koppeling van BMW/Deenik. Een Nederlandse kijk op de Europese rechtspraak en de toepassing in Nederland’, BMM Bulletin 2/2020, p 89 – 96
  • Annotatie bij HvJ EU 25 juli 2018, C-129/17, ECLI:EU:C:2018:594 (Mitsubishi/Duma), Intellectuele Eigendom & Reclamerecht 2018/55, p. 511-521
  • ‘How not using a trade mark becomes use of a trade markv’, Journal of Intellectual Property Law & Practice (13) 2018, afl. 12, p. 925-927

The Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister)

Arnoud Martens has registered the following principal (and secondary) legal practice areas in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister):

  • Intellectual property right (intellectueel eigendomsrecht)

Based on this registration, Arnoud Martens is required to obtain ten training credits per calendar year in each registered principal legal practice area in accordance with the standards set by the Netherlands Bar.

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